Web / Email
email and web are an exhilarating process to be a part of; they’re the most fluid and fast-moving parts of design. things can change at a moment’s notice—and they will.
email/web are basically ruled by murphy’s law.
King Arthur Flour’s Baking Box email in new templated style. View the full email here.
CAKE is a fully responsive, modular design system. The entire system was (and continues to be) designed by me and developed into HTML and CSS by the email development team at King Arthur Flour.
The primary function of CAKE is to create a strong message, either promotional or educational, through inspirational imagery and compelling content. CAKE is designed to help promote sales by giving relevant information for the reader around the products featured.
King Arthur Flour’s Bake'r’s Best Friends emails in new modular system (CAKE). View the full email here.